2025-01-02 08:54:00
2024 is coming to an end, witnessing many breakthrough developments in the headphone industry, especially in the field of open earphones. As a rapidly rising niche market in recent years, open earphones have officially embarked on a new track since Cleer launched its first open true wireless earphone Cleer ARC in 2021. It has rapidly transformed from a niche field to a mainstream product, becoming an important engine driving the growth of the Bluetooth earphone market. In just three to four years, it has achieved a significant increase in market penetration rate.
According to IDC data, the cumulative shipment volume of Bluetooth earphones in China from January to August 2024 reached 73.38 million units, a year-on-year increase of 19.5%. Among them, the open earphone market has become an absolute highlight in the industry with a shipment volume of 16.36 million units and a year-on-year growth of 271.5%. This actually means that open earphones are redefining the Bluetooth earphone industry landscape with a disruptive growth trend.
The rise of open headphones is not accidental. From initially focusing on comfortable wearing as the core selling point, to now achieving comprehensive breakthroughs in sound quality, intelligence, and overall user experience, its development speed is astonishing. What is reflected behind this is not only the powerful explosive force of technological iteration and updates in the industry, but also the meticulous and precise control of consumer demand by major brands. After all, only by closely following the voice of consumers can we seize the opportunity in fierce market competition.
In 2024, the market competition for open earphones will become increasingly fierce, and the competition among brands in product functionality will become more intense. Faced with this trend, manufacturers are constantly accelerating product iteration, and optimizing sound quality and integrating intelligent technology have become the focus of brand cultivation. So, in this challenging and opportunity filled year of 2024, what innovations and impressive improvements will open headphones bring? Next, let's take the Cleer ARC 3 Sound Arc Open AI Earphones, a product under the Cleer brand that incorporates multiple pioneering technologies for open earphones, as the starting point to explore the core development trends of open true wireless earphones in 2024?
Technology empowers health, opening up a new standard for smart wearables
The reason why open headphones have become mainstream in just three to four years is due to users' high pursuit of comfort and health experience. According to Qualcomm's "Audio Product Usage Status Survey Report 2023", with the significant increase in users' daily use of audio devices, comfort has become the primary driving factor for purchasing true wireless earbuds and headphones. Data shows that 58% of respondents will use earplugs or headphones daily in 2023, compared to only 26% in 2022. Meanwhile, 82% of respondents stated that being able to wear them comfortably all day will directly affect their choice of next-generation headphone products. These trends fully indicate that the market's demand for higher wearing comfort is becoming increasingly strong.
Open earphones, with their no in ear design and open protection of the ear canal, have successfully solved the problem of discomfort caused by wearing traditional in ear earphones for a long time, accurately meeting the core needs of consumers for comfortable wearing. The Cleer ARC 3 has undergone a comprehensive upgrade on the basis of open true wireless earphones, introducing a unique stretchable rotating ear hook design. This design allows users to adjust the length of the pull rod and the rotation angle of the ear hook according to their own ear size, achieving truly personalized wearing that can easily adapt to any ear shape. In addition, the skin friendly ear hook made of zero degree silicone material is soft and comfortable, and can maintain a painless feeling even if worn for a long time, greatly adapting to the use of headphones by modern consumers around the clock.
Driven by the increasingly refined user demands in the health field, Cleer has further launched the ARC 3 Sound Arc Sports Edition Pro. This earphone is equipped with an AI chip and has deep cooperation with GoMore, a top professional sports science and AI intelligent coaching service provider worldwide, integrating advanced AI sports algorithms. In addition to basic functions such as heart rate and blood oxygen monitoring, it can also record professional exercise data such as step frequency, calorie consumption, and training load in detail. Users can develop more scientific exercise plans, optimize training rhythms, improve exercise efficiency, and achieve seamless integration from health monitoring to exercise guidance based on these professional analysis results.
Driven by the current consumer trend of increasing concern for health and comfort, it can be foreseen that open headphones like the Cleer ARC 3 sound arc, which integrate intelligent technology, health functions, and comfort design, will also occupy a more important position in the market in the future. It not only meets consumers' expectations for high-quality audio experience, but also enhances the convenience and quality of users' lives through innovative design and intelligent functions.
Sound Quality Ceiling: The First Application of Dolby Sound with Head Tracking
In the field of headphones, sound quality has always been one of the core elements that consumers are concerned about. In 2024, Cleer launched the all-new Cleer ARC 3 Sound Arc Open AI Earphones, taking the sound quality of open headphones to a whole new level. Firstly, it is the first global application of Dolby sound effects combined with head tracking technology in open headphones. This innovation not only greatly enriches the spatial sense of sound, but also enables users to enjoy a more immersive auditory experience. In addition, the Cleer ARC 3 Sound Arc is equipped with the Qualcomm S5 flagship audio platform, retaining the hardware advantage of a 16.2mm large dynamic coil unit and supporting all audio protocols including LDAC, achieving high fidelity wireless transmission and minimizing sound quality loss. The technological innovations such as ARC 3 sound arc have brought the sound quality of open headphones to unprecedented heights, directly refreshing the current ceiling of sound quality for open headphones.
It has to be said that at present, the sound quality level represented by the Cleer ARC 3 sound arc has reached a milestone in the field of open headphones. But this also makes people curious, in the case where the sound quality is already close to the extreme, how can open headphones break through in the future? Let's wait and see!
Deep integration of AI functions: the next direction of headphone intelligence
Nowadays, the era of AI has arrived, and its influence has swept across various industries, including the open earphone field. The widespread application of AI technologies such as intelligent voice interaction and personalized audio optimization is bringing users a more convenient and intelligent user experience. Cleer laid out early and launched the world's first open AI headset, Cleer ARC 3 Sound Arc, as early as April 2024. This earphone is equipped with a high-performance AI chip, which complements the technical support of the Qualcomm S5 platform, presenting users with a series of highly innovative AI functions. Whether it is AI voice control achieved through simple voice commands, or AI sound environment constant listening that dynamically optimizes sound effects based on the environment, the ARC 3 sound arc perfectly interprets the potential of AI in the field of headphones.
At present, the AI application of Cleer ARC 3 sound arc on open AI earphones is still the first attempt, and the application of AI technology in earphones is far from reaching its peak. It can be foreseen that with the continuous development of technology, the application of AI in the field of open headphones will only become more and more in-depth, and will inevitably become the mainstream trend of open headphone development in the future.
Green development: Low carbon is no longer just a bonus, but a necessity
Under the wave of global green transformation, ESG (Environmental, Social, and Governance) concepts have gradually become the focus of attention in various industries. On December 30, 2024, renowned financial writer Wu Xiaobo gave a profound analysis of future economic development trends in his annual landmark speech, the 2024 year-end show. He pointed out that in a zero carbon economy, those who are capable should take the lead, and regarded the Cleer ARC 3 Sound Arc Open AI Earphones as a typical representative of China's zero carbon products in 2024. He emphasized that "carbon neutrality is not just icing on the cake, but the focus of future global trade competition." "" Carbon footprint "will become the next green tariff barrier, and issuing" carbon identity cards "for every product will become an important trend in the international market
(Image from "2024 Wu Xiaobo Year End Show" speech)
Indeed, under the trend of low-carbon development in the globalized market economy, low-carbon products have become not only a reflection of environmental awareness, but also a key weight for enterprises to continue participating in global trade and winning market competition.
Since the release of China's "dual carbon strategy" in 2020, the pace of green transformation has significantly accelerated. In just four years, more and more companies have joined the low-carbon action camp, and a series of groundbreaking zero carbon products have emerged. As one of the "carbon roaders", Cleer officially launched the world's first open zero carbon (carbon neutral) headphones - Cleer ARC 3 Sound Arc - on Earth Day 2024. This earphone strictly controls the selection of raw materials, using recyclable and reusable environmentally friendly materials, and is committed to low-carbon and sustainable development in all aspects of production, manufacturing, and sales. Cleer deeply integrates ESG concepts into the entire production and manufacturing process, truly achieving an organic combination of environmental protection and innovation. In the global trend of increasing emphasis on sustainable development, products like ARC 3 Sound Arc, which actively practice green concepts and spare no effort in low-carbon development, undoubtedly meet the needs of the future market and will also be favored by more consumers.
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Not only does Cleer always adhere to the concept of sustainable development in a down-to-earth manner, but its parent company Guanxu Electronics, as a national level green factory, actively promotes the ESG sustainable development system, and has won multiple honors including "National High tech Enterprise", "Guangdong Province's first batch of carbon peak and carbon neutrality pilot demonstration enterprises", "Shenzhen Near Zero Emission Zone Enterprise Pilot", and "Shenzhen International Low Carbon City Longgang District" 5 "Near Zero Carbon Demonstration Enterprises". In February 2024, Guanxu Electronics was further recognized as a zero carbon factory. The green and low-carbon park created by Guanxu Electronics has a vegetation coverage rate of over 65%, and has achieved effective separation, recycling, and purification of production and domestic water through a recycling system, reducing carbon dioxide emissions by approximately 476.73 tons per year. The green park was also listed as one of the top ten green cases in Shenzhen at the COP28 "China Corner" of the United Nations Climate Change Conference in Dubai in December 2023, becoming a model park for Shenzhen to tell the world about low-carbon economy and sustainable development.
Looking back at the development of the open earphone industry in 2024, we can see that various brands are constantly exploring and innovating in important aspects such as sound quality improvement, AI applications, and ESG, striving to create more powerful, high-quality, and environmentally friendly products for users. In the future, sound quality may see new breakthroughs through cross disciplinary technology integration and other means; AI functions will become increasingly powerful and diverse, deeply integrated into all aspects of headphone use; The ESG concept will also be valued and solidly implemented by more brands, driving the entire industry towards a more sustainable direction.
Brands like Cleer, who always uphold the spirit of technological innovation, deeply insight into industry development trends, and dare to practice, will undoubtedly continue to play a leading role in the future open earphone market, bringing more stunning products to consumers and pushing the open earphone industry to a higher level.
